Mondo came to us with a new line of fruit sodas and a problem most drinks brands have: everything looks the same on a shelf. We built the identity around the moment the can is opened, and let that fizz become the graphic language.

Each flavour gets its own character drawn in thick ink, with bubbles carrying the colour instead of labels. The system had to survive print, cans, and a ten second ad, so the drawings stay simple enough to read at thumbnail size.

The result is a range that looks like it was made by the same hand, while every can still feels like its own small event.