Paper Plane asked for a campaign identity for their summer kite workshops. The brief was simple: make flying something a kid would draw, not something a brand would photograph.

We worked with folded paper shapes, built from the same four folds as a paper plane, and turned them into a family of characters that could be printed, cut out, and flown. The palette came straight from the sky on a hot day.

Everything in the campaign is something you can hold, fold, or throw, which kept the whole thing honest.